Different Types of Influencer Marketing
1. Contests and Giveaways
Let’s be real, who doesn’t love free stuff? Partnering with influencers for a giveaway is like throwing a virtual party. Everyone’s talking, sharing, and tagging. It’s a win-win for exposure and engagement.
- Why It Works:
- People share, comment, and tag for a chance to win.
- You get followers hyped and eyes on your brand.
- Heads Up:
- You might get a wave of “just-here-for-the-freebie” types, so expect some drop-offs after the giveaway ends.
- Make sure the rules are crystal clear to avoid drama.
Pro Tip: Partner up with us, we are famously know Third Eye Blind Productions, an influencer marketing agency in Mumbai, to find the perfect creator for your giveaway gig.
2. Gifting for Real Reviews
Slide into an influencer’s DMs and offer them a product to try. In return, they’ll drop a review or an unboxing vid. It’s raw, it’s real, and it puts your product in front of their audience in an authentic way.
- Perks:
- Honest takes = trust.
- Videos and stories make followers feel like they’re experiencing it firsthand.
- Risks:
- Brace yourself—there’s no guarantee they’ll give a glowing review.
Hot Take: Micro-influencers often keep it more real and relatable, which hits different audiences. Third Eye Blind Productions can help you scout these gems.
3. Sponsored Content
Here’s where you pay an influencer to create content featuring your brand. Think IG reels, YouTube dances, or blog posts.
It gets your product in front of the right eyes in a relatable, non-salesy way.
What to Know:
Set the vibe with a clear campaign brief but let the influencer add their twist.
Authenticity is key. Forced promos? Big nope.
Why It’s Fire: